How would you describe your services and/or products?
What are the long term goals of your company?
Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish?
Who are your main competitors?
How are you different from your competitors (USP)?
What’s the age range of your target customer base?
Do you have a tag line? If so, would you like it stated along side your logo?
Typography / Font Style
What feeling or message do you want your logo to convey to those who view it?